Have you ever wondered why brands remain at the top? It’s because they guard their IMAGE with all diligence. Do you have a BRAND IMAGE to be guarded?
Image is an impression people have about you and your brand based on their knowledge and/or experience. It’s the correct impression of you and your brand, not a favourable image but a TRUE IMAGE, in the eyes of the public. It also involves or includes your organisation’s policy, people, product or services. (Check out various kinds of image).
HOW’S YOUR IMAGE?
The image you project is an extremely important way of communicating. Image is made up of many things, but the most important factor is what you do and how you handle interpersonal communication as an entrepreneur.
The most crucial thing is that the individual images of you and the entire staff combine to create the public’s image of your firm. In other words, image is at least as important as reality. For example, you’ve all purchased certain brands of merchandise – cars, clothes, food – because you believed that one brand is superior to another. Much of this belief comes from advertising which projects a positive image about the product.
Related: 11 FACTS ABOUT WHO YOUR CLIENTS ARE
Collaboratively, a lot of entrepreneurs out there are struggling with their business(es) as a result of the standard of the image they project, yet feel that the economy is not favourable to their business niche.
It should be noted that how others perceive you is very important to them than what may or may not be true. Little wonder Ezeogo’s products (Infinix and Techno phones) demands are limitless in African, especially in Nigeria.
EVERYONE IS IN ADVERTISING
As entrepreneurs, don’t forget that you’re not the only one offering that particular goods and services. You have competitors. Hence, the way you act with customers or clients is the most vital factor in building a positive image for your business brand. You’re a walking, talking advertisement for your brand. This fact makes the image a crucial ointment to any entrepreneurial establishment.
WHAT TOOLS CAN YOU USE TO CREATE GOOD IMAGE?
Apart from advertising, there are many tools entrepreneurs can use to create a good image. These include, but not limited to;
- Physical Appearance (of buildings – inside and out)
- Dressing (show your profession through your dress code)
The above-listed tools, however, are not as important as you. You’re actually the object of the focus of your business brand. Whether you’re a blogger, fashion designer, event planner, entertainer, musician, farmer, or anything, you’re the one who others think of when they think of your business. Although a customer or client may be attracted by a new building or a first-rate advertising campaign, the customer or client won’t return unless there are people backing up those other factors.
FIRST IMPRESSIONS START WITH YOU
As entrepreneurs, you play a pivotal role when it relates to your brand awareness. Thus, the way you react and act with your customers or clients is of primary importance in building an overall image.
Remember that image – the mental picture of who your brand is – begins and ends with you only. You may not really understand how you appear to others. But you can easily see the visible effect you’re having on other people (customers or clients). Thus, when you practice warmth, compassion, friendliness – consistently – other people, especially your customers, positively respond in ways that you can see.
WHAT’S THE REACTION?
Reactions are important in this game. Do not forget that image is an impression people (customers or clients) have about you. Also, remember that you’re the BRAND. This means that when you show your best side to others, including your customers or clients, you’ll surely receive positive feedback. They will reciprocate by showing their best to you too. In so doing, you can learn how to create a positive response simply by watching how people respond to you.
You should understand that learning is a process that needs to be approached diligently. You grow more experienced in dealing with others in a positive way through learning how to deal with the problems and questions which always occur.
Nonetheless, learning to understand the technicality of reactions, in delivering quality services, is a personal way to positive growth.
SET STANDARD FOR YOURSELF AND STICK TO THEM
Delivering quality services begins with a personal set-aside standard. What standard are you operating on? Do your customers or clients see you as important as breathing in their every day lives? Do you have any positive standard to stick to? What is the image of your brand or establishment? If someone should ask you to describe your establishment, what are the words that would come into your mind?
Concisely, your personal image will improve if you consistently stick to a minimum standard of excellence that comes with doing your job well.
Entrepreneurship is a very tasking career that requires quality, prudence, and a standard approach(es). These have a corresponding effect on your image.
Moreover, when you consistently provide quality customer service to others and consistently demonstrate an honest, caring attitude towards the needs of others, it will reflect positively on you as an individual.
Projecting an outstanding image doesn’t require enormous talents or fame but an honest commitment to a minimum standard of excellence you set for yourself.
Don’t worry about what the other person does simply do the best you can do. Ensure that you strive hard, on a daily basis, to deliver quality services. In this, everyone you deal with will notice and appreciate it when you are open and honest to yourself and others.