Did you know that Graphic Designers have control over the economy than a regular 7-to-7 employee in society today? They even earn more and work anywhere they so wish. Believe it or not, a graphic design career is a gold mine and considered “hot cake” in the present-day tech-controlled world. It is great news for all creative folks – allowing you to capitalize on your inventiveness.
As a professional graphics designer, you can never be out of business or jobless. You have a variety of industries willing to patronize you for designs ranging from marketing collateral, product illustrations, brand identities (logos and branding), editorial designs (magazines, newspapers, and books), advertising, communication design, signage, to web design.
This, invariably, posits that as long as the world still exists, your services will forever be required. Thus, it makes “graphic-preneurs” immortal, having unending opportunities in the entrepreneurship world.
WHAT’S GRAPHICS DESIGN?
For the benefit of those who are new to this evergreen and lucrative career, it’s expedient to quickly define the concept for an easier understanding.
Graphics design is simply the act of creating appealing lines and shapes with a blend of colours that better win a sale. In other words, it’s the activity of unlocking your creative ability and expressing such in an appealing and attractive manner to achieve a set goal.
Graphic design is purported towards solving problems and creating visual communication using typography (text and fonts), photography (images or pictures), and illustration. The professionals in this field are called Graphics Designers.
DUTIES OF GRAPHICS DESIGNERS
The job of a graphic designer is highly classified and demanding. They are termed as the “creative brain” of any organisation or business brand. Thus, they typically do the following (Bureau of Labour Statistics):
- Meet with clients or the art director to determine the scope of a project.
- Use digital illustration, photo editing software, and layout software to create designs.
- Create visual elements such as logos, original images, and illustrations to help deliver a message.
- Present design concepts to clients or art directors.
- Incorporate changes recommended by clients or art directors into final designs.
- Review designs for errors before printing or publishing them.
WHY GRAPHICS DESIGN IS IMPORTANT?
Today’s world is ever-changing. With the massive upward trending in the tech world, which has a positive effect on social media marketing, the spat of creative graphic presentation is ever on the increase.
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Online entrepreneurs are daily seizing the power of graphic design to communicate visually with their target audience/customers. The good news is however a welcoming opportunity for graphics designers to lock on their creative horn to serve the purpose of these entrepreneurs either as in-house designers or as freelancers.
The importance of graphic design cannot be underestimated. Every organisation, business brands, and individuals want to reach out, market, sell products, and be distinguished. Therefore, it’s the duty of the graphics designers to help them create interactive designing environments where complex ideas become more accessible.
GRAPHICS DESIGN SOFTWARE
Moreover, whether you are an amateur graphics-preneur or an experienced artist, it is exponentially important to use the right tools (software) for your designing career. This will enhance your creativity and grant you intuitive control and flexibility. Example of both free and paid software includes
- Adobe Photoshop,
- Corel Draw,
- Canvas (free),
- GIMP (free),
- Gravit Designer (free), etc.
Now that you are refreshed and enlightened, let’s take a quick look at industries that get the most design.
TOP 3 INDUSTRIES THAT GET MOST DESIGN
- Technology Industry
There is absolutely no doubt that technology has had such a massive influence on the world today. This paradigm shift is daily creating new jobs for graphics designers and changing traditional roles.
By statistical analysis, shows that the technology industry gets about 15.46% fair share, if not more, in the designing scene. This interprets that you have a wider opportunity to earn more in this field.
You can check the latest tech update on Gadgets.
Without mincing words, every tech firms are willing and ready to pay you just to have an interactive and dynamic product designs that simply project their brand to the world. Hence, your expertise can be needed in works like:
- Mascots to adding business cards,
- Post Infographics,
- 3D Models, and so on.
The tip here is for you to locate some tech-focused businesses, seek out what they want. Create a solution that will boost their sales and promote their business brands.
- Food Industry
The second industry that gets most design is the food sector. It consumes about 13.84% fair share. Compared to the technology industry, the food industry is fast-growing. Check out food Industry Graphic Designer Jobs.
Skilled, even amateur designers, can explore more opportunities in the food industry. Looking inward into your locality, there are hundreds of fast-food joints to top branded eateries and hotels around you. So, you now see that you have more than enough resources to work with and explore.
As a graphic-preneur, you should start creating and designing in areas like:
- Food Trucks,
- Brand Marketing,
- Packaging, etc.
The first step is to create the contact, connect with the local food vendors around you, and create a sale design to build trust and friendship.
- Business Industry
There’s no business that can survive without a compelling communication. This means that, in one way or another, businesses need to visually communicate their products and service’s features, benefits, and differentiation to their target prospects and customers.
The business industry is considered as the third largest with 13.38% fair share of industries that get the most design.
All things being equal, graphic-preneurs have more than enough areas to explore under this sector.
Mind you, there are more businesses being established on a daily basis globally. This translates to an increase in job opportunities and earnings. If you position yourself very well, you have the chance of helping entrepreneurs build their business brands in various areas such as:
- Custom Logos Creation,
- Web Design,
- Sales Collateral,
- Marketing Collateral,
- Social Media,
- Presentations (Powerpoints),
- Packaging Design, and lots more.
The key is to flaunt your portfolio (design), using every available channel of communication, before your target organisation or entrepreneurs.
Recap: Graphics design career is a gold mine and considered hot cake in the present-day tech-controlled world. Lots of online designers are cashing out from this lucrative industry. By statistics, the employment trend in the design of online projects was expected to increase by 35% by 2026, leaving employment in traditional media, such as newspaper, and book design, to go down by 22%. The interpretation simply is that as the world is gliding to a teleporting era, a lot of businesses are now going online. This, therefore, is a plus to graphics designers,
Understanding the industries that are high-paying will help you reposition your client-base and get you to your financial freedom, especially if you are online-centric with your jobs.
In a nutshell, you need communication skills to convince an audience and sell your designs. Whether you’re an amateur or professional graphics designer, the hallmark of this career is your CREATIVITY!